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Retail Industry

With more than $4 trillion in annual U.S. revenue, retailing is big business. Retail companies can be large or small – from big-box giants to single-store businesses or franchises. Sectors covered include discount stores, price discounters, apparel, electronics, home improvement, office supplies, pharmaceuticals, home products, sporting goods and restaurants.

Retailers are challenged every day to maintain their brand, serve their customers and manage their revenue and profitability. To flourish, they must consider:

  • Ideas to drive efficiency and protect margins
  • Pricing versus the competition
  • The growing importance of e-commerce
  • Faster product lifecycles
  • Inflation and unemployment
  • Targeted messages relevant to individual customers
  • Ways to create deeper one-to-one relationships with customers to grow their loyalty

Managed print services and marketing programs for retailers

WorkflowOne helps retail companies increase revenue and decrease costs by partnering to help solve their most complex challenges. By devising new ways to cut through all the clutter and noise, we increase the chances that a retailer's graphic communications will reach the intended audience.

Focused on cost reduction, speed-to-market, revenue growth

WorkflowOne offers strengths and experience in managed print and promotional services for retail operations and marketing:

  • Cost reduction – because we leverage more than $400 million in print and promotional spending annually
  • Speed-to-market – because we use proprietary tools and our national footprint of facilities to provide speed, efficiency and adaptability (we complete projects quickly and reduce the time needed to deliver)
  • Revenue growth – because we provide better targeting, creative messaging, excellent delivery and continuous measurement and improvement

POS material production, product labels, product packaging, target marketing and more

Our services for retailers include:

  • Point of sale (POS) collateral
    • POS signage
    • POS samples
    • POS promotional items
    • Custom retail displays
    • Printed retail fixtures
    • Product tags
    • Product labels
  • Financial service forms for retail
  • Commercial printing of product labels
  • Commercial printing of product packaging
  • Customer loyalty programs and materials
  • Target marketing that delivers personalized, one-to-one customer communication programs that can integrate across multiple media and delivery channels
    • Direct mail campaigns
    • E-mail campaigns
    • Social media campaigns
    • Websites (landing pages and personalized URLs, or PURLs)
    • Quick response (QR) codes

Discover how WorkflowOne's wide array of solutions can be tailored for your retail business. Schedule a call today.

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