Conquer the complexity of
point-of-purchase materials distribution.

The complexity of POP distribution is driven by multiple factors, including the number of locations you operate, their variation in physical characteristics, and the extent to which you want to target materials for special promotions or local and regional campaigns.

Take your number of locations and multiply it by the POP suppliers shipping product directly to them. No wonder logistics are complicated and expensive. WorkflowOne will analyze your supplier base and ship-to destinations, then recommend ways to optimize freight by warehousing material close to the point of use.

Managing Places, Spaces & Faces

PLACES: Your footprint may include a wide variety of locations, each with different square footage and architectural features that dictate POP positions. So “one size fits all” kits waste expensive materials. Local and regional differences may play a big part in market receptivity to your offers, too. With WorkflowOne's help, it's easy to vary your POP kits by destination.

SPACES: Your locations may vary greatly from place to place, each having different numbers of windows, registers, display cases, end caps, etc. ProfileOne maintains all the attributes of POP slots to make sure each item you send matches its intended space. This means every location receives the material it can actually use – no more, no less. By eliminating both excess production and the need for additional shipments, you can control costs while saving time for busy location managers.

FACES: Local and regional markets may have distinct preferences, driven by the types of customers they serve. For example, wouldn't it be nice to avoid sending signage with palm trees

to the snowy Northeast? Or link your autumn promotion to the hometown football team in each city you serve? ProfileOne makes it possible by linking customer demographics with POP items in order to reach the likeliest targets at each location.

Everybody wins with WorkflowOne

Whether you're responsible for marketing, visual merchandising or store operations, ProfileOne can optimize your POP distribution and enhance targeting.

Marketing & Visual Merchandising

• Create highly targeted POP materials that are much more effective than generic versions
• Focus on the creative, not the minutiae of production and distribution
• Make the maximum impact with your POP spend

Store Operations

• Never miss an in-store date again
• Always get the right items to the right locations
• Minimize freight costs
• Reduce the number of reorders
• Maximize efficiency

Take the next step

Learn more on how ProfileOne can enhance your message with better targeting, while increasing your efficiency with more accurate quantities and improved distribution.
Contact us today.

More on ProfileOne Location Profiler: