ProfileOne Location Profiler

Your marketing campaign and offers are in place. Your POP materials – signage, shelf talkers and coupon pads – are beautifully designed for your facilities. And your store associates nationwide are trained and ready for customers. But it all falls apart if your POP materials aren't optimized – targeted properly and distributed accurately, efficiently and on time.

Many obstacles to effective POP distribution

Point-of-purchase (POP) materials – properly distributed and displayed in an engaging environment for shoppers – can determine whether consumers take action. But for stores, branches and quick-serve restaurants, mass-distribution “pushes” of POP materials can be complicated:

• Banners and posters may be missing or damaged – and need immediate replacement – or arrive too late
• Mass-produced signage that doesn’t fit available slots in certain stores is wasted and the wrong POP items may be delivered to stores
• Freight costs may be excessive if the original push doesn’t fulfill needs, and rush orders must be placed and shipped
• Multiple shipments from multiple vendors require extensive coordination, which can produce errors at the fulfillment house or confusion among local staff organizing items on the fly
• Offers and promotions targeted improperly may fail in certain markets

Hurdles like these can delay or spoil even the most well-planned promotions – unless POP materials are targeted, and distribution is streamlined.

WorkflowOne takes the hassle out of POP distribution

Conquer all your POP challenges – and reduce your costs – with WorkflowOne’s national network of distribution centers, process knowledge and ProfileOne Location Profiler technology platform.

WorkflowOne’s ProfileOne Location Profiler is POP enablement software that manages location information, attributes and other details so you can focus on creating the most effective campaigns and offers possible.

With ProfileOne Location Profiler, you can enhance your message with better targeting, and increase your efficiency with more accurate quantities and improved distribution.

ProfileOne Location Profiler lets you:

• Target your offers and POP materials based on unique store attributes, geography and demographics so you reach your ideal customers at each location
• Control the cost of POP materials by accurately estimating quantities needed and avoiding replenishment orders for missing pieces
• Measure results by tracking cost and effectiveness at each location

You decide your marketing objectives, and WorkflowOne does the rest to make targeting simple. For example, ProfileOne Location Profiler:

• Manages the shipping addresses and POP slots for each location – the number and dimensions of each window, door, register, end cap and more
• Stores data on consumer demographics for each location and any special capabilities there to make promotions relevant
• Can cluster locations into groups for special pushes or recurring campaigns
• Ensures locations get only the items they can use

Once campaign planning is completed through ProfileOne Location Profiler, WorkflowOne will:

• Help you develop accurate order quantities that avoid waste
• Rely on our national network of distribution centers and streamlined processes to ship materials in the most affordable way that meets your deadline
• Design custom packaging to protect your materials during shipment

By optimizing POP distribution through ProfileOne Location Profiler, WorkflowOne provides stores more value

You get:

• More effective marketing. Through targeted POP distribution, you can increase sales. And ProfileOne Location Profiler lets you manage the complexity of distribution and reduce the administrative burden on system and customer support.
• More cost control. By ordering precise quantities, reducing reorders, sending single shipments to locations and eliminating waste, you can enjoy lower costs for distribution, printing and freight.
• More operational efficiency. By leveraging data from location profiler, you can improve the timeliness, accuracy and quality on arrival of your POP materials. POP installations become easier for stores, and promotions can begin on time.

WorkflowOne has years of experience providing POP materials on time and on budget to thousands of retail locations

We can provide the software, static and variable printing, warehousing and distribution infrastructure, shipping alliances and customer-care teams to make your campaigns more effective and efficient.

With WorkflowOne, you get the full impact of customization at affordable prices to generate a better return on your marketing investment. Schedule a call today to find out more.

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Profiler