Conquer the complexity of point-of-purchase materials distribution.
Your marketing campaign and offers are in place. Media has been scheduled. Your point-of-purchase materials (POP) are beautifully designed. Store associates nationwide are trained and ready. But it all falls apart if your materials aren't targeted properly or don't arrive at the right locations at the right time.
Is POP program execution harder than creation?
When done right, point-of-purchase materials can make the difference in whether your consumers take action. But for stores, branches and quick-service restaurants, mass-distribution “pushes” of POP materials can be complicated.
Do you face these challenges?
Missing or damaged banners, posters, signage
Excessive freight costs
Incorrectly sized signage for available slots
Poor execution by local staff
Do these packages look familiar?
Bent corners, wrinkles, scratches and dents can spoil even the best planned promotions.
Even if your POP materials arrive in pristine condition, you may be missing the opportunity to drive more sales through highly targeted POP messaging.
Make your life easier with ProfileOne
WorkflowOne helps conquer your POP challenges with a new location profiler called ProfileOne. This POP enablement software manages the details of location information and item attributes so you can match them precisely to campaign needs. You can even “clone” previous campaigns and make minor adjustments in a fraction of the time.
ProfileOne is the perfect tool to help you leverage the power of our national network of distribution centers and best practice knowledge.
Click to enlarge ProfileOne makes campaign planning and POP targeting easier and quicker than ever before. Use it to run scenarios based on different budget levels right from your desktop.
Take the next step
Learn more on how ProfileOne can enhance your message with better targeting, while increasing your efficiency with more accurate quantities and improved distribution. Contact us today.