ProfileOneSM Location Profiler

Your marketing campaign and offers are in place. Media has been scheduled. Your point-of-purchase materials (POP) are beautifully designed. Store associates nationwide are trained and ready. But it all falls apart if your materials aren't targeted properly or don't arrive at the right locations at the right time.

Is POP program execution harder than creation?

When done right, point-of-purchase materials can make the difference in whether your consumers take action. But for stores, branches and quick-service restaurants, mass-distribution “pushes” of POP materials can be complicated.

• Missing or damaged banners, posters, signage
• Late shipments
• Excessive freight costs
• Incorrectly sized signage for available slots
• Poor execution by local staff

Bent corners, wrinkles, scratches and dents can spoil even the best planned promotions.

Even if your POP materials arrive in pristine condition, you may be missing the opportunity to drive more sales through highly targeted POP messaging.